Cookie Policy

Effective Date: February 20, 2026

This Cookie Policy explains how The Ballenger Report uses cookies and similar tracking technologies when you visit our website. By using our site, you agree to the use of cookies as described below.

1. What are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) by websites you visit. They are widely used to make websites work more efficiently and to provide information to the owners of the site.

First-party cookies: Set directly by The Ballenger Report.
Third-party cookies: Set by our partners (like Google or social media platforms) for analytics or advertising.

2. How We Use Cookies

We use cookies for the following purposes:

Cookie Type	Description
Strictly Necessary	Essential for you to browse the site and use its features. The site cannot function properly without these.
Performance & Analytics	These help us understand how visitors interact with our site (e.g., Google Analytics) so we can improve the user experience.
Functional	These allow our site to remember choices you make (like your language preference) to provide a more personalized experience.
Advertising/Targeting	These cookies track your browsing habits to help us deliver ads that are more relevant to your interests.

3. Your Control and Choices

You have the right to decide whether to accept or reject cookies.

Browser Settings: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas may be restricted.
Global Privacy Control (GPC): Our website recognizes GPC signals. If your browser is set to broadcast a GPC signal, we will automatically treat that as an opt-out of “sharing” or “targeting” cookies.
Google Analytics Opt-out: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. Other Tracking Technologies

In addition to cookies, we may use “web beacons” (tiny graphic files also known as “tracking pixels”). These allow us to recognize when someone has visited our site or opened an email we sent them. This helps us measure the effectiveness of our communications and marketing campaigns.

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal and regulatory reasons. Please revisit this page regularly to stay informed.